The word "MassKara" is a portmanteau, coined by the late artist Ely Santiago from the word "mass" meaning "many or a multitude of the people", and the Spanish word cara meaning "face". A prominent feature of the festival is the mask worn by participants; these are always adorned with smiling faces. MassKara thus means a multitude of smiling faces. The word is also a pun on maskara, the Filipino term for "mask".
The festival features a street dance competition where people from all walks of life troop to the streets to see colorfully-masked dancers gyrating to the rhythm of Latin musical beats in a display of mastery, gaiety, coordination and stamina. Major activities include the MassKara Queen beauty pageant, carnivals, drum and bugle corps competitions, food festivals, sports events, musical concerts, agriculture-trade fairs, garden shows, and other special events organized ad-hoc every year.
In spite of being busy to work here are some of my pictures. Proof that there's a celebration.